OPPORTUNITIES- These are the positive effects brought bymedia.
CHALLENGES- Risks, threats or the negative effects broughtby media.
POWER- Media has the power to influence thebehavior of the people. The power to manipulatethem in order to believe on the information theyinsinuate. Lastly, the power to disseminate theinformation that the people need
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Nowadays, the fast propagation of media and information through the traditional methods and through the internet are full of opportunities and potentials, and at the same time, challenges and disadvantages.
A. In the aforementioned factors, the rapid distribution of information widens a particular coverage.
B. On the other hand, destructive, misleading, and deceitful information also moves as fast, and sometimes, much faster.
Opportunities ,Challenges, and Power of Media and Information. 2. LEARNING COMPETENCIES Learners will be able to… Identify opportunities and challenges in media and information in the economic, educational, social, and political dimensions(SSHS);
The economics of media can be explained in the simple equation Ratings= Revenues. As a commercial industry, the media earns profit through advertisement. Advertisers pay for air-time or ad-space in media platforms to reach or to promote their goods or services to the media’s audience. Advertisers are more likely to invest if there is a high volume of consumers patronizing the media programs or content or if their target market is among those consumers.
•Identify opportunities and challenges in media and information in the economic, educational, social and political dimensions.
•Realize opportunities and challenges in media and information.
•Discuss and evaluate how media and information affect change.
•Cite recent examples of the power of media and information to affect change
Power of Media and Information is Threats, Risks, Abuse, and Misuse.
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